15 of The Best YouTube Beauty Gurus for Women of Color to Follow

Since the “fleek” phenomenon took hold, YouTube has been saturated with influential beauty gurus sharing tips and tricks for a flawless appearance. With all of the talent that exists on the platform, it can be sometimes be a challenge to find a person who fits your style and delivers against your needs. There are gurus that can lay a wig flatter than Beyonce’s and makeup artists that make big brands green with envy, and even skincare experts who cover everything from dark spots to treating hyperpigmentation.

. Whether you’re a beginner or a pro, we’ve curated a list of some of our favorite vloggers that we think you’ll love.

1. Jackie Aina | 840,000+ subscribers

Jackie has to be one of the funniest YouTubers out there. If you’re considering whether to buy a $45 dollar foundation or an $11 dupe, check her out. She does a ton of videos comparing high-end products and drugstore brands. Also, follow her if you’re a women of color wanting to incorporate bright colors into your routine.

JAckie Aina

2. TymetheInfamous | 560,000+ subscribers

Tyme loves all things glamorous and colorful. Tyme still does a handful of “talk through” tutorials which give her videos a more personal feel. I recommend her if you aren’t afraid to try bright colorful looks.

Screen Shot 2016-08-23 at 5.27.57 PM

3. Monica Style Muse | 92,000+ subscribers

For all my Afro-Latinas out there, I proudly introduce you to Monica. I personally love watching her videos because she is all about making you feel good about yourself with or without makeup. Check her out if you’re into dark and vampy makeup looks.

Processed with VSCOcam with a5 preset

4. Patrick Star | 1.4 million subscribers

Everybody knows that the most popular makeup trends come from drag queens and Patrick Star never lets us forget. He is super hilarious and great to watch on screen. Definitely, someone to watch if you have a rounder face and want to learn makeup hacks.

Patrick Star

5. GlamTwinz334 | 545,000+ subscribers

Kelsey and Kendra are literally #hairgoals. They are twin sisters and (unlike most YouTubers) licensed cosmetologists; so if you’re interested in trying out new products, watch them. They mainly do neutral makeup looks but mix in tons of hair and style tutorials.


6. MsAaliyahJay | 842,000K+ subscribers

This vlogger is known for her raw personality and impeccable foundation skills. Aaliyah Jay has the ability to make you laugh, cry, and feel like a goddess all in one sitting. With a growing fan base,she’s definitely one to watch.


7. Alyssa Forever 923,000+ subscribers

Alyssa is what I like to call a “modern day tomboy” and I’d recommend her for ladies that want to appeal to a more sporty aesthetic. She shows you how to balance out glam makeup with casual looks and stylish sneakers.

Screen Shot 2016-08-23 at 5.33.25 PM

8. Jayla Koriyan | 241,00+ subscribers

For all my college girls out there looking for everyday class looks, Jayla has your back. As a rising senior in college, Jayla has mastered the “casual slay” for academic settings.

9. Manny Mua | 1.6 million+ subscribers

If you’re trying to step your eye shadow game up, then this is your man. From neon cut creases to smokey eyes, Manny will help you take your eye routines to a whole ‘nother level.


10. Farah Dhukai | 1 million+ subscribers

Farah is someone to follow if you are into natural clays and herbs. She’s awesome to watch if want “au natural” beauty looks and  you are trying to improve your skin care routine.


11. Raven Elyse | 389,000+ subscribers

This newly minted mom is a hair and makeup diva on the rise. When she first started out, Raven Elyse suffered significantly from acne and created tutorials to serve young women who also dealt with different skin problems. She features skin care routines and her favorite makeup hacks for full coverage on her channel.

12. ItsmyRayeRaye | 1.3 million+ subscribers

Let’s just say she is poppin’. This vlogger is known for her subtly daring looks and straightforward personality. She has even had a collaboration with Colourpop cosmetics that sold out in its first day.

13. Peakmill | 843,000+ subscribers

Known for her Nigerian flavor and honest delivery, Peekmill is an all-time favorite on YouTube. Her hair and wig tutorials are extremely popular along with her carefree attitude. Follow her if you want to learn how to lay your lace wig like a pro.


14. Vicky Logan | 256,000+ subscribers

This beauty is known for the subtle elegance of her bold looks. If you’re not a huge fan of bright colors or over-to-top styles, then Vicky is your girl. Look to her for transitional and natural makeup that mask blemishes with style.


15. Malibu Dollface | 376,000+ subscribers

He is basically a life sized barbie. He’s super glamorous and always has amazing wigs that are super laiiiid. Plus, his random rants will have you chuckling for days.




  1. Queeniifan

    September 18, 2016 at 6:18 am

    Bauce MAG, you guys forgot to add the one and only, lovely Queenii Rozenblad!!!! The people are missing out on this diva!

  2. Opinion

    September 18, 2016 at 1:02 pm

    I appreciate how you created a post dedicated to WOC youtubers, but at the same time I’m highly disappointed with how a good number of the youtubers are not in the category. They’re not the ones who only get two shades to cater to their own race by numerous brands. Also it was quite sad that you only included youtubers in America, what about the youtubers in the UK.

    • mm


      September 19, 2016 at 1:34 pm

      Thank you for sharing your thoughts. You are right – there are tons of amazing talent on YouTube – particularly in the beauty department – that spans the globe. We personally have more than 15 bookmarked on our computers across our team and we understand that there are several YouTubers that we personally like that could definitely be on the list. However, this list is not meant to exclusive or diminutive of any vloggers from the UK or elsewhere that were not on the list. We welcome your thoughts and contributions and hope that you will share with us here the name of the women that inspire you. :)

  3. AJ

    September 19, 2016 at 8:50 am

    You guys totally forgot Missylynn!! Sad. But that’s okay I like everyone on his list :)

    • Simone

      September 20, 2016 at 9:19 pm

      How you forgot about Destiny Godley, I’ll never know. She is so talented!

  4. Deanna

    September 20, 2016 at 8:09 pm

    Y’all forget to add my girl MrsPatriciaBright

  5. LH

    September 21, 2016 at 12:21 pm

    how can you forget hudabeauty

  6. Aja Hogan

    September 21, 2016 at 3:27 pm

    Irischel507 afro Latina beauty blogger. My personal fave

  7. Naya

    November 15, 2016 at 11:16 am

    Twins Alissa Ashley and Arnellarmon!!! Zukreat!

  8. Loreal

    November 16, 2016 at 10:06 pm

    Makeupshayla ❤️❤️❤️❤️

  9. Pingback: 40 Amazing Women to Follow on Instagram For Daily Inspiration

  10. Pingback: My Career in the Beauty Industry | Deyanira's Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

BAUCE is a lifestyle site for self-made women. We create and curate content that helps ambitious women from multicultural backgrounds build their empires, achieve financial freedom, and look good while doing it. We’re not just a publication. Being a BAUCE is a lifestyle.


To Top