Since the “fleek” phenomenon took hold, YouTube has been saturated with influential beauty gurus sharing tips and tricks for a flawless appearance. With all of the talent that exists on the platform, it can be sometimes be a challenge to find a person who fits your style and delivers against your needs. There are gurus that can lay a wig flatter than Beyonce’s and makeup artists that make big brands green with envy. Whether you’re a beginner or a pro, we’ve curated a list of some of our favorite vloggers that we think you’ll love.
1. Jackie Aina | 840,000+ subscribers
Jackie has to be one of the funniest YouTubers out there. If you’re considering whether to buy a $45 dollar foundation or an $11 dupe, check her out. She does a ton of videos comparing high-end products and drugstore brands. Also, follow her if you’re a women of color wanting to incorporate bright colors into your routine.
2. TymetheInfamous | 560,000+ subscribers
Tyme loves all things glamorous and colorful. Tyme still does a handful of “talk through” tutorials which give her videos a more personal feel. I recommend her if you aren’t afraid to try bright colorful looks.
3. Monica Style Muse | 92,000+ subscribers
For all my Afro-Latinas out there, I proudly introduce you to Monica. I personally love watching her videos because she is all about making you feel good about yourself with or without makeup. Check her out if you’re into dark and vampy makeup looks.
4. Patrick Star | 1.4 million subscribers
Everybody knows that the most popular makeup trends come from drag queens and Patrick Star never lets us forget. He is super hilarious and great to watch on screen. Definitely, someone to watch if you have a rounder face and want to learn makeup hacks.
5. GlamTwinz334 | 545,000+ subscribers
Kelsey and Kendra are literally #hairgoals. They are twin sisters and (unlike most YouTubers) licensed cosmetologists; so if you’re interested in trying out new products, watch them. They mainly do neutral makeup looks but mix in tons of hair and style tutorials.
6. MsAaliyahJay | 842,000K+ subscribers
This vlogger is known for her raw personality and impeccable foundation skills. Aaliyah Jay has the ability to make you laugh, cry, and feel like a goddess all in one sitting. With a growing fan base,she’s definitely one to watch.
7. Alyssa Forever | 923,000+ subscribers
Alyssa is what I like to call a “modern day tomboy” and I’d recommend her for ladies that want to appeal to a more sporty aesthetic. She shows you how to balance out glam makeup with casual looks and stylish sneakers.
8. Jayla Koriyan | 241,00+ subscribers
For all my college girls out there looking for everyday class looks, Jayla has your back. As a rising senior in college, Jayla has mastered the “casual slay” for academic settings.
9. Manny Mua | 1.6 million+ subscribers
If you’re trying to step your eye shadow game up, then this is your man. From neon cut creases to smokey eyes, Manny will help you take your eye routines to a whole ‘nother level.
10. Farah Dhukai | 1 million+ subscribers
Farah is someone to follow if you are into natural clays and herbs. She’s awesome to watch if want “au natural” beauty looks and you are trying to improve your skin care routine.
11. Raven Elyse | 389,000+ subscribers
This newly minted mom is a hair and makeup diva on the rise. When she first started out, Raven Elyse suffered significantly from acne and created tutorials to serve young women who also dealt with different skin problems. She features skin care routines and her favorite makeup hacks for full coverage on her channel.
12. ItsmyRayeRaye | 1.3 million+ subscribers
Let’s just say she is poppin’. This vlogger is known for her subtly daring looks and straightforward personality. She has even had a collaboration with Colourpop cosmetics that sold out in its first day.
13. Peakmill | 843,000+ subscribers
Known for her Nigerian flavor and honest delivery, Peekmill is an all-time favorite on YouTube. Her hair and wig tutorials are extremely popular along with her carefree attitude. Follow her if you want to learn how to lay your lace wig like a pro.
14. Vicky Logan | 256,000+ subscribers
This beauty is known for the subtle elegance of her bold looks. If you’re not a huge fan of bright colors or over-to-top styles, then Vicky is your girl. Look to her for transitional and natural makeup that mask blemishes with style.
15. Malibu Dollface | 376,000+ subscribers
He is basically a life sized barbie. He’s super glamorous and always has amazing wigs that are super laiiiid. Plus, his random rants will have you chuckling for days.