Close Menu
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Pinterest
    BAUCE
    SUBSCRIBE
    • Hustle

      The Difference Between a Mentor and an Advisor: Understanding Their Unique Roles

      April 28, 2025

      Leveling Up: How Quality SEO Tools Can Take Your Brand to the Next Level

      April 23, 2025

      How to Network at a Women’s Conference And Build Meaningful Connections for Success

      April 4, 2025

      How to Know It Is Time to Get an Office as an Entrepreneur: 5 Clear Signs You’re Ready to Expand

      April 2, 2025

      Benefits of Adding Telehealth Options as a Med Spa Owner

      March 31, 2025
    • Believe

      How Working From Home May Make Anxiety Worse (And What to Do About It)

      February 27, 2025

      Overcoming Imposter Syndrome: Confidence Tips for Black Women Entrepreneurs

      January 27, 2025

      10 Black Influencers To Follow If You Want to Start A Business in 2025

      January 22, 2025

      How To Use Affirmations To Manifest Abundance and Wealth In Your Life

      January 6, 2025

      The Ultimate Guide to Digital Vision Boards

      January 2, 2025
    • Earn

      How Entrepreneurs Can Prepare for A Recession: Smart Strategies for Tough Economic Times

      April 30, 2025

      How Non-Profit Founders Can Gain Capital and Build Meaningful Partnerships

      April 21, 2025

      Here’s How To Properly File Taxes as a Small Business Owner

      April 7, 2025

      Staying the Course: How Black Women in the Retail Space are Navigating DEI Rollbacks

      March 24, 2025

      20 Funding Programs and Resources Every Black Woman Founder Needs To Know About in 2025

      March 19, 2025
    • Live

      What It Really Takes to Relocate Across States and Cities

      May 21, 2025

      How to Refresh Your Look Without a Major Makeover

      April 23, 2025

      The Art of Hosting Coming-of-Age Events

      April 15, 2025

      Find The Best Women’s Shoe Brands For Work By Focusing on Style and Comfort

      April 9, 2025

      Say Yes to Jewelry That Doesn’t Make Your Skin Flare Up

      April 7, 2025
    • Profiles

      Serial Entrepreneur and TV Star Melody Shari On Adding Beauty To Her Business Empire

      April 7, 2025

      How Danika Berry Turned Adversity Into Success With The Relaunch Of Glam Body

      March 5, 2025

      How ArLancia Williams is Building Generational Wealth Through Real Estate

      March 3, 2025

      Candi Dailey Bridges Hope and Hospitality

      January 20, 2025

      How Culinary Trailblazer Ebony Austin Fuses Food and Philanthropy

      January 8, 2025
    • More
      • About
      • Contact
      • Jobs
      • Advertise
    • Shop
    BAUCE
    Earn

    4 Ways Small E-Commerce Businesses Can Beat Their Competitors

    By BAUCEJune 11, 20184 Mins Read
    E-commerce-web-development
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Small businesses also stand a chance to beat established competitors. This is possible through leveraging agility in a manner that will allow them to stand at a higher ground in the competitive market. Unlike the traditional marketing landscape that was bent towards helping established brands, the digital space has made it possible for emerging businesses to also get noticed. In e-commerce, there are many ways small businesses can overcome competition from established businesses.

    Here are some of the ideas you could try that have proved effective.

    Niche down

    Large businesses will often concentrate on serving a diverse market, which includes dealing with a wide variety of products. Such an operational model is not sustainable for a startup and would require a lot of resources and time. To still emerge successful in a competitive market, small businesses can niche down, which means simply focusing on a chosen segment in the market. A great example would include picking one product that the business can deal with then aggressively working towards marketing that product. Focus on basic consumers who can range from college students to a defined demographic.

    Excellent services and products

    According to studies, you have 8 seconds to convince a buyer that your products are suitable for them. While creating a website, small businesses should consider quality as this is the first selling point customers look at. Make a design that offers valuable promises and ensures your products are also perfect and priced slightly lower than competing businesses. Your products should have a hook and must include something revolutionary that big brands have not bothered to offer to customers. Create a design that not only promises value but also ensures your products are of exceptional quality while being competitively priced. Make your products unique by incorporating innovative features that larger brands may have overlooked. For a distinctive packaging solution, consider personalized options such as custom-printed mailer boxes by Arka to make a lasting impression on your customers. In a crowded market, unique and eye-catching packaging can help a product stand out. Customized boxes can draw attention and differentiate a brand from its competitors, increasing the chances of capturing the customer’s interest and loyalty.

    Better customer service

    Leading brands like Amazon are sometimes overwhelmed by the requests they receive from customers. Failure to respond well to complaints and other requests makes customers feel like they are not regarded by these brands. This is why the e-commerce turnaround experts from Inversal claim that providing excellent customer service is the fastest way for small businesses to get a competitive edge.  While launching a small business, focus on ensuring customers are happy and served well. Create a good relationship with your customers by promptly addressing their concerns. You can outsource support services to ensure you don’t get overwhelmed by a growing number of inquiries.

    Sponsor corporate events

    Sponsoring events is not a thing that should benefit established brands only. Small businesses can also accelerate their performance by increasing visibility by taking part in corporate events. You don’t need to spend a huge sum, but being a partner of a cause that supports the welfare of a community could give your business good publicity. Help customers to relate to your brand and use it to improve their lifestyle.

    Running a small business in a niche dominated by big players does not mean you will not be able to succeed. It is about identifying the gaps that these big players have not filled then using them to grow the business. Offer better products and create a smooth experience for customers. Everyone loves efficiency especially when it comes to ordering and delivery of products, so focus on these qualities.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit WhatsApp
    mm
    BAUCE

    Bauce is a lifestyle site for the self-made woman. We provide empowering, informative, and entertaining content to help ambitious millenial women reach their goals, look fly, and stay confident. BAUCE is not just a publication -- it's a lifestyle.

    Related Posts

    How Entrepreneurs Can Prepare for A Recession: Smart Strategies for Tough Economic Times

    April 30, 2025

    How Non-Profit Founders Can Gain Capital and Build Meaningful Partnerships

    April 21, 2025

    Here’s How To Properly File Taxes as a Small Business Owner

    April 7, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    TOP RESOURCES FOR YOU

    15 Black Women Web Designers That Can Transform Your Website

    How To Truly Break The Cycle of Debt

    It’s Time To Stop Sleeping On Your Credit Score, Sis – Here’s Why

    These Are 15 of the Highest Paying Careers To Pursue

    15 Good Jobs That Women Can Do From Anywhere Without Experience

    Facebook X (Twitter) Instagram Pinterest
    • Advertise
    • Privacy Policy
    • Contact
    • Jobs
    • Subscribe
    © 2025 BAUCE MEDIA LLC

    Type above and press Enter to search. Press Esc to cancel.

    x