Content marketing is one of the most effective ways to promote a brand. Analysts claim that a corporate blog can increase the ROI of your business by several times. Blog articles are a powerful communication tool between the company and the user. But to do so, you need to follow some rules. We’ll look at the key benefits of corporate blogging and ways to make your brand with content.
There are several types of blogging that you can use to improve and promote your brand:
- Social media posts;
- Articles and instructions on a corporate blog;
- Email newsletters.
Each type of such content will help promote your business if you use the correct strategy. Our article will focus on every kind of content, but we’ll take a closer look at corporate blogging on a company website.
There are many reasons why your brand needs blogging.
Attracting organic traffic
Statistically, more than 70% of users read blog articles. In addition, most companies have their sections with valuable and interesting articles or instructions. Thus, users can find answers to questions related to the product or services of the business.
SEO content is the foundation of any blogging strategy. Your task is to fill your blog with unique articles with keyword phrases and backlinks. These are the main rules of search engine marketing and page optimization in Google.
Ordinary website pages without content are indexed much slower and worse. Any corporate blog can speed up the ranking of a business site several times over. Accordingly, it attracts organic traffic.
Additionally, you can attract traffic to your site with social media posts. We wrote above that SMM is a type of corporate blogging that effectively improves your brand.
- Create your business profile on popular social networks (Instagram, Facebook) and develop a content plan.
- Work out the visuals, page layout, and Tone of Voice.
- Don’t forget to add links and mentions of your brand in text and visual content.
These increases brand awareness.
Increase brand awareness
Let’s look in more detail at brand recognition. This is one of the main benefits of corporate blogging for business. The appropriate content strategy can increase the visibility of a business among the target audience by 4-5 times. This can be done with helpful posts, company mentions, article distribution, and pictures of the business logo among the audience.
Do you know what makes people choose a particular brand? Why do they favor a specific company, product, or service? Most likely, they are satisfied with the value for money. As a result, they will select the offer they have seen before. In addition, a familiar logo, slogan, or product inspires more trust.
You will need a CTA (Call To Action) to generate more leads. On your blog, you can use tools that win customers. For example, make an attractive offer to your target audience in articles and ads. Any links, discounts, incentives to buy, and buttons increase sales and conversion. Try adding calls to action in articles, and you’ll notice your sales go up.
There are a few rules to help improve your business brand with blogging.
- Create brand identity and Tone of Voice.
Your content should have a unique Tone of Voice so that users distinguish it from the competition. First, marketers will help you develop a corporate identity and choose fonts and rules to address your target audience. Thereafter, you can create a visual style (logo, blog design, pictures for articles, and instructions). Read more to know everything about this direction of work. Finally, combine texts into personal brand blogs using photographs, infographics, and videos.
- Write about interesting and relevant topics.
Use only relevant topics for texts and instructions. For example, you can write about how to create free website for money in 2022 or how to promote your offline business. Many topics are most attractive to users at the moment. Make a content plan with this advice in mind. You can also use the tips by going to this link.
- Don’t ignore SEO rules.
Your blog articles should be optimized for search engines. This only applies to a corporate site. Achieve 100% uniqueness of each text. Develop a semantic core and add keywords and phrases in each text. Moreover, do not ignore the backlinks as one of the most effective marketing tools in 2022.
Be sure to use blogging to promote your brand. Create a brand identity and attempt to write creatively. You can get an SEO specialist, a marketer, or others to do this. That way, the result of your work will be even more effective. And you will immediately notice an increase in conversion, as well as an increase in brand awareness.
All the recommendations described in this article are relevant for brands from different areas (finance, marketing, IT, retail, manufacturing, and so on).
Blogging is one of the essential tools for improving your brand. You can create a branding blog, increase organic website traffic, and improve conversion rates. Use backlinks and keyword phrases in articles and other types of content. This is important for search engine optimization, affecting page ranking and indexing. Visual content on social media and your company’s website increases brand awareness. Use different content marketing tools on your blog to get results.