There are a great many buzzwords that are thrown around in the modern business world, and one of them is ‘scaling.’ It seems that you cannot move on social media or business blogs without the topic of scaling coming up – mostly for clickbait purposes. But why is this the case? Is scaling really the be end or end all for your business, or should you focus instead on nailing the basics first?
Well, as you might expect, the answer lies somewhere in the middle. While scaling is vital for the continued health and profitability of your business, you cannot do it for the sake of it. For example, if your company has fundamental issues that need resolving, what good will pressing ‘10x’ on the scale do for it? All scaling does is amplify the structure that is already there, and whether that entity is good or bad is entirely up to you.
However, on the other hand, if you avoid scaling out of fear of losing control or ruining your business model, then you are doomed to fail. If you don’t strive to grow and expand your customer base, then you are left vulnerable to existing clients deserting you or market conditions leaving you exposed. Instead, you need to scale quickly but responsibly. Here’s how to do it:
Use software to manage your workforce
One of the best ways to scale quickly is to reduce the amount of operational drag throughout your organization. Inefficiencies which cost you a little time and money now will be hugely exaggerated with further scaling, so you need to ensure that these issues are sorted out right away.
Moreover, there may be problems that are not yet apparent but will quickly rear their head when you start to grow your business. For instance, if you suddenly need to hire several employees, then you will struggle to get them on-boarded on time without a slick human resources structure. This is where software for HR can be so helpful, automating time-consuming tasks and helping you to reduce operational drag and costs in the process.
Run marketing surveys to understand your market better
Another great way to scale your business quickly and efficiently is to understand your market better. While many business gurus claim that scaling is the key that solves every problem, this isn’t the full story. While scaling is crucial, you need to ensure that you are doing it in the right direction. Instead, use marketing surveys to continually monitor your market and its demands. This will ensure you are heading in the right direction and maximizing the effectiveness of your growth.
Stick to one product or service
As we have already established, one of the key tenets of scaling quickly is to reduce operational drag. With this in mind, focus your company in one direction with a single product or service. While you might logically think that the way to grow fast is to offer everything to everyone, this will only weaken your brand image, and make it impossible for you to perfect any one product or keep your costs down.