Think

Inside a Shopper’s Mind

There is an AA meeting for every kind of human addiction or obsession, and the one that will most likely be packed during this time of the year is what is famously known as the Shopaholics Anonymous group. The proper term for this social gathering that addresses the psychological need to spend the Benjamins is Emotions Anonymous, because let’s face it, the desire to swipe a card or pull money out of that savings account without much regard is based on human urges.

But where do individuals establish this urge to shop? Well, I’ve already talked about the psyche, which is the driving force for a lot of what we do as human beings. But on a deeper analysis, I think the rationale behind the motive of a shopaholic has a great deal to do with the Id, the psychic apparatus that yields people into doing things based on sudden interests or wants. We see something, like it, and with no hesitation, make an immediate attempt to purchase it. And even if the Bank of America card gets declined, there’s always the forgotten gift card or the owed money that will be used in place of it. Some people take it to another level because they are willing to gamble for the last item on the shelf to not only take on a wonderful saver’s opportunity, but to get that adrenaline rush when it comes to buying the sole item that’s left in the aisle.

There are two categories of shoppers, or in this case, different degrees in which people take advantage of the chance to shop their hearts out:

1.)  The Smart Saver: This is the person who cuts coupons and looks for the latest deals. He/She will not make any moves until their television screens light up with information regarding hot sales, or receive those long awaited emails about ways to save.

2.)  The In-betweeners: This describes me and any other person who enjoys the luxury of shopping. The in-betweener is great at looking for immediate sales and does not wait for the last minute to hop on them either. But we also like to splurge from time to time, getting anything and everything that we waited to get earlier in the year. The in-betweener, however, does not (and will not) remove any funds that are meant to pay the bills.

3.)  The Ultimate Shopaholic: A true shopoholic lives up to the expectations of the Id. He/She will not stop until they purchase enough to make the best of their emotional state. And they spend money for any reason, and their emotions dictate when and where they have to make the purchase. For this category, the individual’s behavior would definitely be considered compulsive.

No matter where you fall in this line-up, it is important to remember that there is more to life that wants found in your favorite retail store. And that’s real.

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