The release of an iCondom iPhone app is in the works after MTV partnered up with iCondom to support “Staying Alive“, the networks campaign raise youth HIV awareness and prevention globally. The phone application allows users to locate nearby places that sell condoms with a GPS system. The system runs partially on crowdsourced content and the application encourages users to add condom-dispensing locations to better the tool or to inform whether or not a machine is not working. The goal is to help remove the taboo or stigma of buying contraceptives, Mashable reports.
Information gathered will help to build a global condom distribution map and show communal support for reducing the risk of contracting sexually transmitted diseases. According to UNICEF, 5 million 15- to 24-year-olds are living with HIV and another 2,500 young people are infected every day.
The applicaiton is currently free to download through iTunes. Funds generated from iCondom advertising will be donated to Staying Alive, the developers, and campaign creator Scarlett Mark. Any profit generated through iCondom’s adverts will be split three ways between Staying Alive, the developers and Scarlett Mark, which helped create the campaign.